In response to the need to provide practical advice and encouragement to newcomers to the traditional toymaking sector, the British Toymakers Guild has drawn on the experience of established companies in the sector and has published Marketing Traditional Toys which looks at various aspects of marketing for craft toymakers in a straightforward and jargon free way.
If you want to earn a living from toymaking, the ability to make wonderful toys is simply not enough. An effective marketing strategy is also essential if you want to have any chance of succeeding in turning your hobby into a viable business. British craftspeople have traditionally regarded marketing and selling as slightly suspect activities which are not to be taken too seriously. But everybody has a need to succeed and to have their work recognised and this need is satisfied most tangibly when customers buy the toys.
Experienced toymakers and newcomers to the sector should be able to dip into this book and come away with useful and practical information.
Topics covered by the handbook are:
Pricing.... Marketing.... Fairs & Exhibitions.... Publicity.... Toy Safety.... Copyright & Design Right
Robert Nathan, author of 'this handbook, has been a toymaker for more years than he probably cares to remember. He has been involved with making and selling many different types of toy himself, latterly specialising in exquisite miniature metal soldiers and fishing tackle. He has also, for the last decade or so, been Manager of the British Toymakers Guild and has a close knowledge and understanding of the problems (and the joys) of the many craft tovmakers whom the Guild represents. With this wealth of experience he is ideally placed to write this handbook on marketing with specific emphasis on traditional toys.
Published by the British Toymakers Guild — 150 x 210mm — 96 Pages — Paperback
£ 7.95 ( + 58p postage)